The new 3rd edition of The Trouble with Mutual Funds, fully updated for 2012, is now available in soft-cover, with bulk discounts deeper than ever.
If you have invested in bulk orders of The Trouble with Mutual funds before, you know what a powerful marketing tool it is at seminars and first meetings. So you may just want to head over to the purchase page right now to see the three bulk discounts this time around. You’ll also find a brand new benefit: FREE SHIPPING.
If you have heard of advisers using The Trouble with Mutual Funds and wondered how it works, here are 3 simple steps that will increase your conversion rates at seminars, and bring in more serious, qualified clients.
- Promise to give and then give a copy of The Trouble with Mutual Funds to every couple who attends a seminar. Ask only for their contact information in return.
- Challenge everyone to read the entire book in the next 48 hours, mentioning a couple of your favorite points against actively-traded mutual funds.
- When arranging a first meeting with your new prospects, remind them to bring the book with them. Offer them another book when they arrive, and kick off the meeting with a quick chat about the book.
This simple formula has brought tons of five-star business to advisers all around the country. Here are some simple keys to success I’ve learned from top producing advisers:
- Stress how simple the book is, how the sentences are short and clear
- Have everyone notice how small it is
- Assure everyone that the author wrote it for ordinary people concerned about their nest-eggs — people just like them
Click here to learn more about the book.
Click here to place your bulk order for deep discounts and FREE DELIVERY.
